Olympic Boost For Tourism Outside Of London

Britain's parks and gardens are enjoying an Olympic boost which is helping to generate millions of pounds of revenue, according to a survey.

It shows that many overseas tourists are now wanting to see "more than just London".

Of the 15,000 respondents across the world, 75% agreed that the Olympic Games coverage made them want to venture out and take the time to visit other parts of the country.
In a separate question a significant 70% of respondents claimed that after watching the Olympics, they agreed that Britain had "lovely countryside".
Around a third of Britain's 31 million visitors take advantage of the natural beauty on offer, spending £7.8bn in the process.

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Wightwick Manor near Wolverhampton had more foreign visitors last year than ever before.
The House Steward, Helen Bratt-Wyton, is in no doubt this is part of the Olympic legacy.

"The Olympics have definitely helped put Britain firmly in the minds of foreign tourists," she said.
"Gardens like those here at Wightwick are also quintessentially British, which is just what our overseas visitors want, particularly those from the US."
It's those American visitors who seem to have the deepest pockets.
The French make the most visits to our parks and gardens, with 1.25 million holiday makers spending £406m.

The Americans are just behind on the number of visits, at the highest point reaching 23 million, but spend three times as much as the French at a whopping £1.1bn pounds.

The Germans come in at third place, totalling five million visits and bringing in £629m of revenue.
Younger tourists are also becoming increasingly likely to visit our gardens, with 41% of visitors aged under 35 which compared to 33% from older visitors.

Sandie Dawe, Chief Executive of VisitBritain said: "We've completed three big pieces of research which all indicate that our parks, gardens and natural beauty are a valuable tourism asset, admired across the world and enjoyed by our visitors.

"It's hugely encouraging to see our gardens are as popular with the younger generation as they are with 55-plus age groups.

"Post-Games perceptions of Britain have shifted for the better and time spent in any of our glorious parks is something to be cherished- especially when the sun is out."
Unsurprisingly, the survey shows that the summer months of July to September are the most popular months to see Britain at its beautiful best.

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